With The Westover Group, you'll collaborate with bright people who love their craft and measure their success by yours. We are a team of marketing architects who analyze like bankers, imagineer like artists and work with an intensity that reflects our passion for the field.
We also work flexibly with our clients in various configurations – sometimes producing the entire project and other times working integrally with staff and departments of their own organizations.
The clients below represent a sample of websites we have helped produce and the services we provided:
Regent University: School of Global Leadership & Entrepreneurship
Offering master’s and doctoral degrees in leadership and business, the school is a global leader in high-quality online degree programs. The Westover Group was hired to work in collaboration with Regent University’s internal web team and manage the project from inception to completion.
- View Before & After
- Market Research
- Competitive Analysis
- Traffic Analysis
- Architectural Development
- Content Mapping & Migration
- Content Development
- Programming & Production
- Usability Testing & Launch
- Search Engine Optimization
- Full Site Review & Link Check
Since the website launch, the school has increased web traffic, maintained previous search engine rankings and gained new first-page rankings for additional search engine terms.
Regent University: School of Communication & The Arts
A state-of-the-art graduate school in Virginia Beach, VA offering master’s and doctoral degrees in communication and performing arts. The Westover Group worked directly with Regent University’s internal web team and other internal school resources to develop and launch the new site.
- View Before & After
- Market Research
- Competitive Analysis
- Traffic Analysis
- Architectural Development
- Content Strategy
- Collaborative Production Management
- Site Review & Launch
- Search Engine Optimization
- Web Analytics Training
The new School of Communication & the Arts website has achieved first-page rankings for key search terms related to its programs and services.
Moore's Towing and Repair
A diverse, regional company serving North Carolina, Maryland and the Virginia Eastern Shore. The company provides a wide range of services including heavy truck towing, repairs, trailer rental, equipment rentals and sales. TWG managed the development of the website including:
- Website Architecture & Design
- Content Development
- Programming & Production
- Client Interface for Equipment Sales
- Search Engine Optimization
- Web Analytics
Regent University
A private national/international university consisting of seven graduate schools and undergraduate student body. TWG has assisted the university with ongoing website analysis, enhancements and content development.
- Marketing Consulting
- Market Research
- Competitive Analysis
- Site Architecture
- Content Development
- Collaborative Production Management
- Traffic Building Strategies
- Search Engine Optimization
- Web Analytics
- Web Analytics Training
Regent University: Robertson School of Government
A graduate school offering master’s degrees in government and seeking visibility in a highly competitive environment. With the launch of the new website, the School of Government quickly achieved first-page and top rankings for key search terms.
- View Before & After
- Market Research
- Competitive Analysis
- Traffic Analysis
- Architectural Development
- Content Development
- Programming & Production
- Usability Testing & Launch
- Search Engine Optimization
Regent University: School of Undergraduate Studies
Offering bachelor degrees to students from across the nation and around the world, the School of Undergraduate Studies website had outgrown its architecture and required a complete reworking of the site to maximize usability and online lead generation.
- Analysis of Current Web Stats
- Market Research
- Competitive Analysis
- Site Architecture
- Traffic Building Strategies
- Content Development
- Copywriting
- Collaborative Production Management
- Site Review & Launch
- Search Engine Optimization
Tree of Lives
A nonprofit organization established to combat HIV/AIDS and poverty in Africa. The website is the primary means of educating its potential donors and was the first developed for the organization. TWG also developed supporting marketing collateral.
- Marketing Analysis
- Content Schema
- Logo, Collateral and Website Design
- Site Architecture
- Copy editing
- Website Programming & Production
- Usability Testing
- Web Analytics
International Institute for Spiritual Leadership
A second-generation website with expanded content, enhanced usability and registration feature. IISL provides research, consulting and other organizational business services.
- View Before & After
- Market Research
- Website Architecture
- Logo and Website Design
- Copy Editing
- Database Integration
- Database Administration Tool
- Database Reporting Function
- Website Programming & Testing
- Search Engine Optimization
- Web Analytics
Christian College Info
Developed as a directory of Christian colleges and universities, the website is database-driven and provides prospective students and their parents with access to various college planning resources.
- Website Architecture
- Website Design
- Database Development
- Website Programming & Testing
- Search Engine Optimization
- Search Engine Advertising
- Web Analytics
Realty Websites
Various real estate marketing websites designed for high search engine rankings and easy access to the listing agent or owner. Although search engine rankings change daily, Realty Websites typically maintain a first-page ranking. Generally, first-page search engine results generate 95% of all search engine traffic.
- Website Design
- Content Development
- Search Engine Optimization
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