You might call it a marketer’s dream — a rich deposit of marketing data that tells the story of your website performance in terms that are clear, quantifiable and often available in real-time. By understanding the data generated by your website, you’re empowered to modify content in a way that will optimize its effectiveness as a marketing tool.
Web analytics are critical to tracking campaigns, discovering where your web traffic originates and understanding how visitors interact with your site. The better you understand your customers, the more customers you are likely to attract.
- Web Site Analysis
- Performance Grading
- Web Site Statistics
- Key Performance Indicators
- Visitor Intelligence
- Navigation Patterns
- Referral Sources
- Advertising Conversions
- Segmentation
- Geography
- Trends
- Campaign Analysis
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